McCormick & Company

SOUL - CUTERIE

At the height of Charcuterie-ing, we created the World’s First Soul Food Inspired Charcuterie Board. We Partnered with Chef Millie Peartree to help us blend the rich history of soul food with modern culinary innovation, serving up a board that celebrates culture, comfort, and creativity in every bite.

Press: ESSENCE | SPECIALTY FOOD | BOSSIP | NATIONAL BLACK GUIDE

UX Design: We created site and in app digital experiences that put the history of soul food, recipes, and McCormick products all in one place.

The 2022 - 2023 Collage Multicultural Consumer report rated McCormick among the top 10 Culturally Fluent brands for Black consumers after our work.