McCormick & Company

MADE WITH MUSIC

TASK: Create a campaign that highlights how Stubbs BBQ sauces are influenced by music

SOLTUION: Curate Spotify playlists correlating the notes of ‘flavor’ in the Stubbs sauces, to the notes of the music that influenced Mr. Stubblefield himself. We curated a special playlist for the Black Pumas who were set to perform at Stubb’s Restaurant following the pandemic. Their return was featured in Rolling Stone.

PLAY LIST COPY AND CURATION: Alexander Thompson

ART DIRECTION: William Kuria