“One School US (Portfolio School ) Work”

FASHIONABLY DANGEROUS

TASK: Come up with a social first, attention grabbing idea that makes Telfar the most talked about brand at New York Fashion Week 2022 that embodies Telfar’s purpose “not for you, for everyone”

Solution: Give consumers a way to stay dangerous and fashionable all at once through flexing on the gram (self defense tips), fashionably dangerous bags, and even a show.