Google Chrome x McLaren x Maluma - The Martin Agency

PIT STOP

Chrome gave us their ‘Google Lens’ , McLaren gave us their F1 car, and Maluma gave us his driver and even some of his time. In turn, we gave them an interactive Music Video that just wont stop GIVING… and Easter Egging.

Yes, Fans could scan easter eggs in the video using google lens in chrome to score race tix

Press: AD AGE: Editors Pick, AD AGE: Top 5 Music Video Campaigns, Rap Genius, DIGIDAY

We were also tasked with highlighting ‘google lens’ via social content… So, we got McLaren F1 Driver ‘Lando on the track’.

Music Video BTS brought to you by, Rap Genius.

THE TEAM

GCD: Blake Winfree

ACD: Rushil Nadkarni & Julian Cohen

AD: Dylan Webb

Copywriter: Alex Thompson